How Can a New Sign Help an Existing Business?
What can a 33 year old business that sells stoves do to increase its sales and profitability?
Notice the question is about “profitability” and not “sales”? Anybody can increase sales $100,000 by spending $200,000, but that doesn’t help the business any. The goal is to be more profitable!
Revitalize your sign, possibly even add an LED display to it. That’s precisely what a 33 year old company that sells stoves did in Bernville, Pennsylvania. They removed their old freestanding sign (wood poles, static message in between them) and replaced it with a modern pylon sign (columns, static lighted message in between and a programmable LED sign beneath that).
The immediate effects to their bottom line were staggering.
One year after the new sign was installed they had their best sales year ever!
By shifting advertising expenses from billboards and newspaper ads, which are a money pit of advertising, and putting that towards the sign right in front of their business they quickly recovered the expense of the new sign and more!
Immediately they were receiving comments from their customers like, “I had no idea you were here!” and “How long have you been at this location?”
At their open house, which they have every year, they asked the attendees how they knew about the store. 75% said it was the sign that brought them in.
By upgrading their sign they not only created a more impressive, modern appeal to their customers but also told people they’re “alive and thriving” and implied they have new modern products to go with their new modern image.
The LED display allows them to broadcast messages to their potential customers at the right times in their sales cycle. For instance, they can now immediately change their message from new outdoor stoves in the Spring to wood chips in the Fall and Winter.
If you want your business to experience revitalized sales, take a look at what your customers see … the front of your business. Buy a new, modern sign!
Signs Manufacturing | Sign Company