Archive for March 22, 2016

How Can a New Sign Help an Existing Business?

How Can a New Sign Help an Existing Business?

What can a 33 year old business that sells stoves do to increase its sales and profitability?

Notice the question is about “profitability” and not “sales”?  Anybody can increase sales $100,000 by spending $200,000, but that doesn’t help the business any. The goal is to be more profitable!

Revitalize your sign, possibly even add an LED display to it. That’s precisely what a 33 year old company that sells stoves did in Bernville, Pennsylvania. They removed their old freestanding sign (wood poles, static message in between them) and replaced it with a modern pylon sign (columns, static lighted message in between and a programmable LED sign beneath that).

The immediate effects to their bottom line were staggering.

One year after the new sign was installed they had their best sales year ever!

By shifting advertising expenses from billboards and newspaper ads, which are a money pit of advertising, and putting that towards the sign right in front of their business they quickly recovered the expense of the new sign and more!

Immediately they were receiving comments from their customers like, “I had no idea you were here!” and “How long have you been at this location?”

At their open house, which they have every year, they asked the attendees how they knew about the store.  75% said it was the sign that brought them in.

By upgrading their sign they not only created a more impressive, modern appeal to their customers but also told people they’re “alive and thriving” and implied they have new modern products to go with their new modern image.

The LED display allows them to broadcast messages to their potential customers at the right times in their sales cycle. For instance, they can now immediately change their message from new outdoor stoves in the Spring to wood chips in the Fall and Winter.

If you want your business to experience revitalized sales, take a look at what your customers see … the front of your business. Buy a new, modern sign!

 

Signs Manufacturing | Sign Company

Side Codes and Regulations by Community Planners

Sign Code and Regulatory Efforts with Planners Boost Business

Industry NewsMarch 17

Community planners play a key role in determining whether a sign is built, and not all have the training to fully understand the potential impact of their efforts on local businesses. But that is changing.

According to a recent survey conducted by McKinley Advisors, nearly one third of planners surveyed said they have begun to use the International Sign Association as a resource when dealing with sign codes within the last three years. ISA has significantly increased its work with planners in recent years, providing them with important resources to guide them through sign regulatory issues and sign code updates.

Among the latest efforts:

  • A new video shows planners and local officials the value that working with sign and graphics industry experts can have in building safe and vibrant communities.
  • ISA staff experts will meet face-to-face with planners and local officials at the 2016 American Planning Association’s National Conference in April to answer questions about sign codes and provide complimentary research and information. ISA’s James Carpentier will moderate a panel session, “Regulating Signs after Reed v. Town of Gilbert.”
  • Plus, a web portal houses numerous resources for communities considering sign code changes.

For additional information, please contact ISA’s Vice President of Government Relations, David Hickey (David.Hickey@signs.org).

Original Article

Signs Manufacturing | Sign Company