“Look at that sign, it’s like made out of plastic!” – Jon Taffer, Host of Bar Rescue
“If they put that little effort into their sign, I’d hate to see what they put in their food.” -Nick Liberato, Celebrity Chef and Owner/Operator of Calidelphia Catering0
“…but look at that sign, it only faces one way! They’re turning their back on 13,000 cars every day!” -Jon Taffer
[from the Bar Rescue site]
If there’s anyone who can prevent a bar or restaurant from going belly up, it’s Jon Taffer. With his brand new book,Raise the Bar: An Action-Based Method for Maximum Customer Reactions, our guy Taffer presents a fascinating and practical guide to what actually makes a bar into a great bar.
Raise the Bar unlocks the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company.
Taffer’s main philosophy is this: All business is about creating the right reactions in your customers and you can control those reactions to a large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.
Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, Taffer runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
As you all know, Jon is the chairman of Taffer Dynamics and President of the Nightclub & Bar Media Group. He’s an industry expert, management guru, and the television star of Bar Rescue. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year award.
Bars mean money, but they also mean stress if they aren’t properly run. Jon Taffer is a bar and nightclub owner who has started, flipped, or owned over 600 bars and clubs in his career and currently owns one of the most highly respected consulting firms in the bar and nightclub industry. Jon will travel around the country and employ his expertise to return struggling bars to the cash cows they once were. Everything from the science of the perfect pour, to the height of the bar stools is a key factor in making a bar the hottest place in town.
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