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                                       The Watson Family's Full-Service Sign Company

Signs Manufacturing Sign Company Texas

(214) 339-2227
(817) 861-1234
(972) 850-3300
(254) 582-7446
(903) 561-5959
(940) 365-3433

Showroom of LED and Other Signs

$350,000 Showroom



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Our Team of Experts are standing by to Answer Your Questions:


(800) 333-7137




(214) 339-2227


Fort Worth/Arlington Areas

(817) 861-1234


Hillsboro/Waco Areas

(254) 582-7446




(903) 561-5959


Denton/North Texas

Southern Oklahoma Areas

(940) 365-3433


Dallas Areas

(972) 850-3300


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Free* Sign Design Services

TURN-KEY Sign Design, Sign Manufacturing, Sign Installation, and Sign Service

Pole Sign with EMS

Pole Signs & Pylon Signs

with EMCs

Monument Sign with EMS

Monument Signs & Masonry Signs with EMCs

Wall EMC Sign

Wall Signs

with EMCs

  Guaranteed Highest Quality...Guaranteed Lowest Price™  

Good signs incorporate Marketing.

Identify, Communicate, create the Image you desire.

Signs must be memorable to help a business succeed.  As an example, Dr. Brad Boeke recently hired us to design a new sign and logo to replace a sign we built for him 10 years ago; he was changing his business name.  He told us “I couldn’t remember your company’s name but I remembered the logo – the brush going through the letters – and I remembered the distinctive letter style.”  Obviously the work we put into our own design paid off.

However, sign design involves many more details than a good looking letterhead does.

Visit Our Unique Sign Lighting Laboratory and

Demonstration Showroom with LED Video Displays

Unique in the entire sign industry, Sunburst Displays™ built an 85’ by 50’ (over 4,000 sq ft) indoor sign lighting laboratory for testing the longevity, visibility, and effectiveness of all the lighted signs we manufacture.

We have opened our laboratory to the public, for FREE, adding a Sign Showroom that includes LED Video Displays because we realized how important one would be to consumers.

You must determine which LED spacing is best, so that your sign will be successful, considering how you will use it.  Therefore, 6 mm, 8 mm, and 10 mm 481-trillion-color LED Video Display signs are always available for you to compare to monochrome or 4-thousand-shade display signs.

We invite you to observe all types of signage, viewing them up close as well as from a distance, under varying light conditions (and stay out of the weather while doing so!)

Will your Sodium Vapor or Metal Halide parking lot lights affect the colors of your sign at night?  How visible will your pylon sign’s border neon be during the day?  Should you consider PinLights™, LetterLites™, SpectraLites™, or Trembler™ signsBrighter Signs™ neon or Solarbrite™ LED lighting for channel letter signsFluorescent or HID lighting for your monument sign?  Do Daylight or Cool White fluorescents make your sign’s colors look best? What are the differences between a flex-faced and an acrylic-faced sign cabinet?

Don't buy a sign from a drawing when you can actually see and compare real signs.

No one else, sign company or not, can offer you this unique opportunity. Be sure to take advantage. Your business will be better because you do. If you don't visit it could cost you thousands every year. Can you afford not to?

"I almost made a huge mistake by not listening to you and visiting your showroom prior to buying my sign.  I thought I knew what I wanted, after listening to so many salespeople...boy, was I wrong.  My vision of the sign did not jibe with what it would really turn out to be, even after viewing so many drawings.  It was obvious the moment I entered the showroom.  If I had stuck to my guns my sign would have been a disaster.  I would have wasted a lot of money."

Cecil Drake, Drake Communications

Free Gift for Visiting Showroom

Determining Your Minimum Display Size

Videos will run on any size sign, with a resolution equal to the pixel matrix of the display.

This is not true for wording, however.  Signs that have a larger pixel pitch will not be able to display small letters as clearly as a sign with a smaller pixel pitch (smaller pixel pitch means more dots per square foot).

Decide on how many lines of text vertically you need to display.  Decide the maximum height of the letters you want each row to use.

Add at least 2” between rows, and 1.25” top and bottom.  If you are going to use both upper and lower case letters allow additional space for the descending letters also.  The amount of space varies by letter size and style.  Will you want a lighted border around your message?

The cumulative total is how tall the minimum display height of your sign must be, in inches.

But, can the display clearly display your smallest letters?  For a standard block letter style the smallest letter a 20mm sign can clearly display is a 6.3" tall lower-case character. A 16mm sign can display 5.1" minimum-height characters.

It is possible to go smaller, but it may require some experimentation with letter styles and spacing.  Smaller letters probably require a tighter pitched sign.

If you plan on using some lower-case letters recognize that their shorter height is your shortest letter.

To determine minimum letter height for all sign pitches, multiply the pitch of a display you are considering, in millimeters (say 20) by 0.314960624.  This tells you the smallest letter the display you are considering can reliably display.

Next, decide on the longest message you need to display.  Count both the letters and spaces, and include space both before and after the message.  Multiply by 0.314960624.  Now multiply by the pitch of a display you are considering, in millimeters (say 20.)  The answer is how long the sign display must be in inches to display the message adequately in most letter styles.  Realize that some letter styles would require an even longer display, but this is a good average.

You now know if the size and pitch of the sign you are considering will meet your needs.

Controlling Message Center Cost

EMC with fixed messages added.Electronic Message Centers cost a lot of money, but they achieve tremendous results.

To keep from spending more money than necessary, consider the design of your sign and the results you want to achieve.

Rather than purchase a larger, blank, rectangular message center and display your name and all other information on it, consider incorporating signage that constantly displays the messages you want to constantly display.  It will cost EMC with fixed message components.less, look better, and be more effective!

Because we manufacture and install all types of signage, not just electronic message centers, we can design, build, and install the most cost efficient and effective signage for you.

Good Design Criteria

Whether it's channel letters, a wall cabinet sign, a Monument sign, pole sign, electronic message center, pylon sign, or other signs a sign is 3-dimensional, it is seen from far away, and it probably lights at night.

Sign thickness, minimum stroke, construction materials, lighting choices and colors (day and night), 3-D paint options, and installation requirements all must be considered to make a sign "work."  These considerations are detailed in this website.

A design that incorporates the fixed components of a sign and the electronic message center into one unit is more effective than one that stacks individual boxes on top of each other.

For pylon signs or pole signs a single cabinet encompassing the pole, rather than two displays, one welded to each side of a pole, is much more preferable.

Don't overlook the message, the size, and the impact of your sign compared to other signs around it.  Remember that you are competing for attention.OVER 50,000 SIGNS DESIGNED, MANUFACTURED AND INSTALLED

When deciding on letter colors consider which direction the sign will face.  Shadows from building elements and letters/raceways can dramatically affect the daytime readability of a sign.

Borders make signs more readable...quicker.  The single exception to this rule is electronic message centers where the entire face lights in color; but if your message only contains wording and the background is blank, project a lighted border.

A second color in a sign's lettering increases retention.

Signs and logos that help businesses succeed are not an accident.  The Small Business Development Center (one page up) has also determined that poor sign design causes 89% of business failures.

"Jim's Place" may be the name of your business, but as a sign it will do NOTHING to attract new customers!  What does the business do?

How many major retailers can you think of that don't have a logo or incorporate a distinctive letter style, or both?  Something to help people remember them.

Customer Satisfaction AwardIf you are concerned at all that the signs you are currently developing might not help your business to succeed we have a staff of design personnel and artists with many years of experience, our IMAGEKRAFTERS™ Design/Marketing Team, who can work with you to develop a successful sign.

We can help so long as your landlord and the City understand the importance of good signs and allow you to install signs that will help your business.  Unfortunately this isn't always true.  Choose your location(s) wisely (and receive your landlord's approval of your signs package BEFORE you sign your lease.)

City Signs Ordinances, and Landlord Lease Restrictions, can doom a business.

We have lots of experience.  We can help you design signs that will meet City and Landlord sign restrictions, and your needs.

Most City Sign Ordinances can be accessed by visiting our "Permits & Approvals" page after accessing our "Installation & Service" page if you care to learn about them without contacting us.  However we have worked with them for so long we know most of them by heart.

Sign Design assistance is usually free* with a sign purchase.

Sign Design Safety Issues

Signs that are too small to be read easily under existing driving conditions cause traffic congestion and accidents, in addition to not helping a business become successful.  Carefully examine our Letter Visibility charts.

Monument signs can potentially block traffic visibility and cause accidents at driveways and intersections.  Moving them away from the street makes them more dangerous and less effective (above) unless they are significantly larger.

Externally lighted signs cause traffic congestion and accidents on dark or rainy days, and at night according to Penn State studies.

Monument signs, because of their smaller lettering when compared to pole signs and pylon signs, cause traffic congestion and accidents, verified by a different Penn State study.

An excellent place to learn about the critical, mechanical, aspects of sign design necessary for a safe and successful sign is at  www.usscfoundation.org/USSCGuidelineStandards.pdf.  It would be nice if cities would read this before creating sign ordinances; there would be less congestion and fewer accidents in business districts.  Businesses in the City would be more successful, also!

Electrical Sign Design Safety Issues

For consumer protection, it is a criminal offense in Texas for a unlicensed individual to design an electrical sign, or an electrical system.  A licensed Master Sign Electrician or Master Electrician is required, or a design company approved by statute, regardless of whether the signs was manufactured within or outside of Texas.  We have both Masters design our signs.  Our State of Texas Electrical and Sign Masters License numbers are:  00002753 and 00007305.

It is also an offense to subcontract the design work to an unlicensed person, firm or corporation.

The Value of “Listed" Signs

Virtually ALL cities, as well as the State of Texas, adopt the National Electric Code as law.

The National Electric Code (NEC) requires that for electrical, structural, and installation safety all electrical signs be "Listed" (tested and labelled with an appropriate Listing Mark.)

Certification (testing and labelling) organizations acceptable in the USA to test to the multitude of Standards signs are required to meet are determined by OSHA.

For you the Listing Mark is insurance.  It means that the sign has been tested to insure that it is structurally and electrically safe, and will be installed properly.  You benefit from the knowledge that it is not solely us telling you that our signs are safe, this is what the testing laboratories and the US Government says also.

Will your sign be tested and approved for safe use in a Wet (Outdoor) location? Not if it’s not Listed!

Underwriters Laboratories (“UL” Listing Mark) and Intertek (“ETL” Listing Mark – originally Edison Testing Laboratory founded by Thomas Edison) are the premier certification organizations and 80% of all things electrical are tested by them.

If the sign you are purchasing does not have a ETL or UL Listing Mark label the sign is probably not legal to install, anywhere in Texas.   There are a few local city ordinance exceptions.

Buy carefully.

UL Listing MarkETL Listing MarkIntertek is over twice the size of UL, and has a greater global presence.  UL is the largest in the USA.  We have both companies test and apply Listing Marks to various signs.

Whether it's channel letters, a wall cabinet sign, a monument sign, pole or pylon signs, electronic message centers, video displays, neon or other electric signs Intertek and Underwriter’s Laboratory pose the toughest design, structural, electrical, and installation standards on the products they approve.

We are the 9th oldest UL Listed Manufacturer in North Texas.  (File #UXYT.E149959)

To see if a manufacturer is a UL Listed sign manufacturer go to http://database.ul.com/cgi-bin/XYV/template/LISEXT/1FRAME/ccnsrch.html and enter "UXYT" in the "UL Category Code" box, replacing %ccn%" for lighted signs, or "UYFS" for electronic signs.

To see if a manufacturer is an ETL Listed sign manufacturer go to  http://etlwhidirectory.etlsemko.com/WebClients/ITS/DLP/products.nsf/ and enter "UL-48" in the search box.

We are the third oldest ETL Listed sign company in Texas. ( File #4007685)   (One of the two older companies makes lighted scoreboards, the other makes lighted office door signs.)

There are many sign companies that pretend to be Listed, but are not!

Incidentally, ISO (International Organization of Standardization) Standards, such as ISO 9001, are NOT electrical Listings (similar to a UL or ETL Listing) that allow a sign to be installed in Texas.  That said, components in our electronic signs also meet ISO 9001 and 2008 standards.

Underwriter’s Laboratory and Intertek do NOT judge the appearance, appeal, or the longevity of a product.  This is why our many years of experience serving international, national, regional and local customers, and our investment so that we can apply the knowledge we’ve gained, will give you a superior product which will impress your customers for years to come.

Electric Sign Authority Listed Signs

Good signs require more than sound mechanical and electrical design.Electric Sign Authority Listing Label

While Underwriters Laboratories and other listing companies test and approve mechanical, electrical, and installation aspects of sign manufacturing, only the Electric Sign Authority (ESA) supervises the design, marketing appeal, appearance, and longevity of signs.

Look for the Electric Signs Authority (ESA) Listing Label (right) in the advertising of Sign Companies committed to providing their customers with a better advertising and marketing product that will look good for years.

Our ESA Listing number is:  ESA107474.

Discover how we make signs to last; including the use of CNC manufacturing, rust-proof metal, structural-steel frames, high-end automotive paint, high-impact plastics, and most importantly, sophisticated protective coatings.  All our signs include these many hidden features, critically important to you but often ignored by competitors to lower their cost. We even add self-cleaning properties.

Energy Saving Signs™

We champion energy-saving signs solutions that save our customers money while protecting our environment.  No matter what type of signs you are considering, please explore our "Lighting Choices" tab for that product, with its own "Energy Savings" tab.    In fact many of our unique sign designs can easily and efficiently be Solar Powered!

Portable Signs, Banners, and Pendants

Free Portable Sign We can also supply other banners and pendants.

"Coming Soon" and/or "Grand Opening" Banners, pendants (small plastic flags on a rope), and portable signs are very good ideas if your landlord and City allow them.

Free SignAlmost every City requires an additional Sign Permit for banners and portable signs, and allows their use for one month four times a year.  Most cities do not allow pendants.

We will file for your Portable Sign, banner, and pendant permits for free while we are filing for your major sign permit.  See our "Permits & Approvals" page under "Installation & Service."  We only charge for the actual cost of the City permits.

Almost no City allows banners to be placed on existing free-standing signs, fences, or between light poles.

Unless we are doing other work for a customer we do not make banners, portable signs, or do vinyl lettering, even though we have the equipment to do so.  Our skills are better utilized in other areas. 

Free Co-op Advertising for Customers and Suppliers

The number of links to a website, on other quality websites, is the major way a website is "quality" ranked for listing order by search engines.

You MUST be towards the top of their “quality” list for your website to be successful!

This website is ranked in the top 4.21% in the world.  Your address link on our website will help you.  It is more important that your website is listed on one quality website than on 100 average websites!

If you would like to be included in our resource website link lists include www.SignsManufacturing.com in your website and email billwatson@signsmanufacturing.com with your website address(s) and where you should be included in our resource website lists.

Or call Bill.

We believe in Co-op advertising.


The “Average” Cost of Advertising

Advertising Medium

Cost Per 1000 Exposures

Mailer (in Envelope)

  $ 790.00*

Mailer (Post Card)

  $ 380.00*


  $   7.39*


  $   6.26*


  $   5.47*

Average Channel Letter Sign*

  $    .14

Average Free-Standing Sign*

  $    .27

Average Free-Standing w/ Electronic Message Center*

  $   1.17

* US Small Business Administration figures.  Assumes 10,000 cars per day – a very conservative figure for ANY business street, only 1 person in each car, and only a 10 year useful life for the sign.  ALL very conservative!

Most of the Newspaper, Television and Radio consumers reached are not in most businesses marketing area, a 5 mile radius of their store according to the US Small Business Administration.  The actual cost of reaching a POTENTIAL consumer by these means is unknown, but much higher.

Mailing list costs are not included.

The “Known” Costs of Advertising

with Signs Manufacturing Built Signs

Advertising Medium

Cost Per 1000 Exposures

Average ($5,000) Channel Letter Sign*

  $    .06

Average ($10,000) Free-Standing Sign*

  $    .09

Average ($60,000) Free-Standing w/ Electronic Message Center*

  $    .34

* Also assumes 10,000 cars per day – still a very conservative figure, the known National average of 1.59 people in each car, and a known 30+ year (so far) useful life for our signs.  Includes our known costs of owning and operating the signs (historical electricity, insurance, property taxes where applicable, in North Texas.)

USA Today NewspaperTo read what USA TODAY Newspaper says about the cost of signs "click" on their logo to the left.



Creative Letter Styles

Letter styling is critical; look like everyone else, or look special.

Signs Manufacturing™ has developed performance-proven distinctive letter styles which help our customers stand out in a crowd of signs.

Letter styles that also make for readable signs.  Letter styles like:

…and many more.

Are you sure you want BLOCK lettering (also known as HELVETICA or ARIAL?)

Protecting Our Works*

A cautionary word or two about Copyright Law:

Copyright protection exists in original works of authorship in any form of expression from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device.  Works of authorship include written, pictorial, graphic works, etc. (our "Works.")

All Signs Manufacturing Corporation's Works are Copyrighted, and may NOT be reproduced in any manner without the expressed written permission of Signs Manufacturing™.  This includes artwork, communications, quotations, emails, etc.Copyrighted Drawing

We do, in writing, allow Works like the drawing to the right and our product "Sign Buyer's Guides" to be viewed internally within an organization, but never to be reproduced.

Please don't reproduce or communicate our Works to obtain competitive bids.  Occasionally we discover our Works in the possession of other sign companies, or discover that our Works have been used to produce signs (because they're usually on the front of businesses they are easily discovered.)  To protect ourselves we must prosecute whoever transmitted our Works.  We do not enjoy having to do this.

Because we allow access to our Works for free does not mean that we are transferring ownership of  our Works.*

* Our Works only become the property of others, including our clients, if they have been specifically purchased.  In virtually all instances our Works remain Signs Manufacturing Corporation's protected property forever.

State Licensed Sign Installation and Sign Service

We are a full-service sign company.  We provide sign site surveys, sign permits, sign installation and sign maintenance services for electrical and non-electrical signs for our customers as well as other sign companies.  We provide this work in Dallas, Fort Worth (DFW), and ALL of North Texas and Northeast Texas.

State Sign and Electrical License Numbers:  TECL17503, TSCL18015, TSCL18016.

Quality Certified Signs Technician Q-Check logoOur technicians are also Quality Certified Signs™ certified.   (Click the "Installation & Service" tab for details.)

Over 75,000 Signs Manufactured and InstalledWe serve and have installed signs in the Texas cities of Addison, Aledo, Allen, Alvarado, Anna, Argyle, Arlington, Athens, Aubrey, Avalon, Azle, Balch Springs, Bedford, Benbrook, Blue Mound, Bonham, Briar, Bridgeport, Buckingham, Burleson, Caddo Mills, Canton, Carrollton, Cedar Hill, Celina, Cleburne, Cockrell Hill, Colleyville, The Colony, Combine, Coppell, Corsicana, Crandall, Crowley, Dallas, Dalworthington Gardens, Decatur, Denison, Denton, Desoto, D/FW Airport, Dido, Duncanville, Eagle Mountain Lake, Edgecliff, Ennis, Euless, Everman, Farmers Branch, Farmersville, Ferris, Flower Mound, Forest Hill, Forney, Fort Worth, Frisco, Gainesville, Garland, Glenn Heights, Granbury, Grand Prairie, Grapevine, Greenville, Gun Barrel City, Haltom City, Haslet, Highland Park, Hillsboro, Hudson Oaks, Hurst, Hutchins, Irving, Italy, Itasca, Jacksboro, Joshua, Justin, Kaufman, Keene, Keller, Kennedale, Kleberg, Krum, Lake Dallas, Lake Worth, Lakeside, Lancaster, Las Colinas, Lawson, Lewisville, Little Elm, Longview, Mansfield, Marshall, Maypearl, McKinney, Melissa, Mesquite, Midlothian, Milford, Mineral Wells, Mount Pleasant, Mount Vernon, Murphy, Nevada, Newark, North Richland Hills, Ovilla, Palmer, Pantego, Paris, Parker County, Pelican Bay, Pittsburg, Plano, Ponder, Princeton, Prosper, Quinlan, Quitman, Red Oak, Rendon, Richardson, Richland Hills, Rice, River Oaks, Roanoke, Rockwall, Rowlett, Royse City, Sachse, Saginaw, Sansom Park, Sanger, Seagoville, Sherman, Silver Creek, Southlake, Springtown, Stephenville, Sulphur Springs, Sunnyvale, Terrell, Texarkana, Trophy Club, Tyler, University Park, Van Alstyne, Valley View, Watauga, Waxahachie, Weatherford, Wedgewood, Westlake, Weston, Westover Hills, Wheatland, White Settlement, Whitney, Wichita Falls, Willow Park, Wills Point, Wilmer, and Wylie.

ZIP Codes 75001 thru 76958.

Area Codes 214, 254, 430, 469, 682, 817, 903, 940, and 972.

Serving Collin, Cook, Dallas, Denton, Ellis, Fannin, Franklin, Grayson, Henderson, Hill, Hood, Hopkins, Hunt, Johnson, Kaufman, Lamar, Navarro, Parker, Rockwall, Somervell, Tarrant, Titus, Van Zandt, Wood, and Wise Counties in Texas.

We also have signs in 43 different states, and 6 other nations.

Literature Download

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Sunburst Dsiplays Brochure

Sign Buyer's Guide to 281-Trillion-Color Video Displays and Monochrome 4-Thousand-Shade Electronic Message Centers

Intertek (ETL) Approved ManufacturerUnderwriters Laboratories (UL) Approved ManufacturerSigns Manufacturing & Maintenance Corp.
214-339-2227    254-582-7446    817-861-1234    903-561-5959    940-365-3433    972-850-3300
800-333-7137 TOLL-FREE
Sales Team: Sales@SignsManufacturing.com
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