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Contact Information

Our Team of Experts are standing by to Answer Your Questions:

(877) SINCE79

toll-free

(214) 339-2227

Dallas

(817) 861-1234

Fort Worth/Arlington

(972) 850-3300

Other DFW Areas

(254) 582-7446

Hillsboro/Waco Areas

(903) 561-5959

Athens/Oklahoma

(940) 365-3433

Denton/North Texas

Email our Sales Team:

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The “Average” Cost of Advertising*

Advertising Medium

Cost Per 1000 Exposures

Mailer (in Envelope)

  $   790.00

Mailer (Post Card)

  $   380.00

Newspaper

  $     7.39

Television

  $     6.26

Radio

  $     5.47

Google AdWords CPC Advertising   $ 3,170.00
Electronic LED Billboard   $    17.42

Average Channel Letter Sign

  $     0.07

Average Free-Standing Sign

  $     0.13

Average Free-Standing w/ Electronic LED Message Center

  $     0.39

* US Small Business Administration figures.  Assumes 20,000 cars per day – a very conservative figure for ANY business street, the national average 1.59 persons in each car, and a 10 year useful life for the sign.  ALL very conservative!

Most of the Newspaper, Television, Billboard and Radio consumers reached are not in most businesses marketing area, a 5 mile radius of their store according to the US Small Business Administration.  The actual cost of reaching a POTENTIAL consumer by these means is unknown, but much higher.

Mailing list costs were not included in these SBA figures.

Electronic LED Billboards in the DFW area run twelve (12) six-second ads in rotation, so a particular ad only is displayed 1/12 of the time.

Google AdWord's 2018 average CPC (Cost-per-click) was reported as $3.17 across all industries.  The assumption made here is that only someone who "clicks" on an ad in order to view a website is a potential consumer.  Our 20+ year experience with Google is that their raw cost-per-impression averages $0.148733353.  Using this number results in a $148.73 daily cost, but like Newspaper, Television and Radio they are not all actual POTENTIAL consumers.

Cars driving past any business location contain potential consumers.

 

The “Known” Costs of Advertising with Signs Manufacturing Built Signs


Advertising Medium

Cost Per 1000 Exposures

$10,000 Channel Letter Sign*

  $   0.02

$20,000 Free-Standing Sign*

  $   0.04

$60,000 Free-Standing w/ Electronic LED Message Center*

  $   0.13

* Also assumes 20,000 cars per day – still a very conservative figure, the known National average of 1.59 people in each car, and a known 30+ year (so far) useful life for our signs.  Includes our known costs of owning and operating the signs (historical electricity, insurance, property taxes where applicable, in North Texas.)

If you are located in the Dallas/Fort Worth "Metroplex" in Texas the Texas Department of Transportation has probably counted traffic in front of your new location.  Go to https://trafficcounts.nctcog.org/trafficcount/ to see how many vehicles will see your signs every day!  Other regions have similar information available.

The Real Eye-Opener

The Cost of Advertising for 10 Years*

Advertising Medium

Cost

Mailer (in Envelope)

 $  91,695,300

Mailer (Post Card)

 $  44,106,600

Newspaper

 $     857,757

Television

 $     726,598

Radio

 $     634,902

Google AdWords CPC Advertising  $ 367,941,900
Electronic LED Billboard  $      63,570

$10,000 Channel Letter Sign

 $      10,000

$20,000 Free-Standing Sign

 $      20,000

$60,000 Free-Standing w/ Electronic LED Message Center

 $      60,000

* Based on the figures and assumptions above, the cost of advertising daily to the 31,800 people in the 20,000 cars above for 10 years.  Google's cost of simply having your ad shown to 31,800 people daily for 10 years totals $1,726,348.  Billboard is 1/12 coverage.

The Best Way To Buy Your New Sign?


Maybe you should let your signs pay for themselves.

There's no commitment necessary to see if you qualify, so talk to your Representative today and ask to get started!

USA Today NewspaperTo read what USA TODAY Newspaper says about the cost of signs "click" on their logo to the left.

 

 

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Signs Manufacturing & Maintenance Corp.
4610 Mint Way, Dallas, Texas75236, US
214-339-2227 |
sales@signsmanufacturing.com

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