Your signage is your voice on the street. It’s a primary means of communicating with customers. It attracts them, draws them through your doors, and encourages them to buy your products and services.
Your sign IS THE IMAGE of your business, at the very least it is the first impression that gets potential customers to come in the door. And if you advertise, or create a webpage or Facebook presence, you will feature your sign.
What image do you want potential customers to have? The quality of your sign should match the quality of your business to give potential customers the right first impression. Cheap, or professional? Basic, or interesting? Shoestring, or successful? Neglected, or attentive? Your sign conveys all of these messages, and more, to your potential customer BEFORE they become a customer.
Contact Signs Manufacturing™ and let our experts help you determine what signage is available for your business to draw in the most customers possible
There are $50,000 boats and there are $400 boats. Technically both are boats, but don't expect that $400 boat to keep your business afloat. The devil is in the details.
If a company goes to the cost and effort of adding value to their product (types and amount of lighting, paints, protective coatings, etc.), they're going to talk about it. Pay attention to what they aren't telling you.
Our websites, literature and proposals describe in detail what we are quoting, and why.
Nobody ever includes quality and features in their products that are not described in their literature and quotations.
Have you had a different experience?
Consider how important a quality sign, being the first thing your customers see of your organization, is to your success.
Buyer Beware! Nothing hurts a business more than bad signage.
You want a sign that is not only creative and unique, but one that is memorable, easy to read, and, don't forget, it needs to be something that will look good in all of your future marketing.
The experts at Signs Manufacturing™ will show you various types of signs and consider site conditions such as nearby signage, viewing distances, color saturation, lighting effects, street traffic (potential views) & more! We can even help you determine your ROI for your sign investment!
Do you know what your AHJ restrictions are on signage? Let the experts help you. Signs Manufacturing™ has been doing this since 1979 and we know the local ordinances in NE Texas.
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“A sign can make or break your business. Size, design and wording can be the deciding factor as to whether a new customer walks through the door or keeps driving to your competitor, according to a survey by FedEx Office®.
"Almost 8 of 10 shoppers (76%) percent said they would enter a store they’ve never been in before based solely on its sign, while nearly 7 of 10 (68%) have actually purchased because a sign caught their attention.
"While signs draw in customers from the street, they can also be good word-of-mouth marketing tools; 75% of those polled said they’ve told someone about a business simply based on its signage.
"Again, 7 of 10 respondents (68%) said they believe a store’s sign is reflective of the quality of products or services that the business offers and 52% said they are less willing to enter a business with poorly made signs.
"If you think a sign isn’t worth your investment, think again — 6 in 10 consumers won’t enter a business with no signage."
- Alicia Ciccone, Huffington Post
Of course the best, and cheapest, form of advertising is word-of-mouth. According to FedEx 75% of consumers give word-of-mouth mention based solely on signage. Consumers MUST be impressed with your sign.
Signage is the most targeted advertising you can do according to the U. S. Small Business Administration (SBA), which also states that 85% of a business’s sales usually come from within a 5 mile radius. Your sign constantly advertises your business to a potential customer who frequents the area where your business is located.
With 18.6% of the entire US population moving each year, your sign will be constantly seen by MANY potentially new customers.
"The average business gets over 50% of their sales just from their signage." - Small Business Administration
If a sign costs you money it is not doing its job. It should effectively advertise your company and earn you money.
Good signs incorporate design and marketing decisions creating the message, look, colors, sign types, sizes, quantities, etc. to create the required impact. Again quoting Small Business Administration research, 89% of businesses that fail do so because of improper signage!
AT&T gave this advice to Yellow Pages customers, "If business is slow, what does your sign look like?" They recognize that you need Signs that Don’t Age™ (visit each sign-type's tabs) to survive, or you need to replace your signage often. In other words, Signs that Don’t Age™ will make you more money than a “cheap” sign.
Remember the axiom “Location, Location, Location!” The supreme importance of “location” is the numbers of potential customers that will see your sign...and be able to read and understand it. These are very important design and marketing considerations.
Surprisingly 30% of traffic on almost all business streets occurs when it is dark; people see your sign only if it is lighted when it is dark out, including on dark days when everyone else's sign is lighted.
In today’s business environment the need to use both light and color to attract attention during the day is becoming more critical. A simple set of channel letters won’t help your business survive anymore; sophisticated shoppers expect more.
North Texas averages 5 hours of bright sunlight, 7 hours of reduced sunlight, and 12 hours of no sunlight daily. With the controlled lighting in our Sign Lighting Laboratory and Showroom (see Home page tabs) we can show you how a sign looks during full daylight, on the cloudy days, and at night.
Let Signs Manufacturing's™ IMAGEKRAFTERS™ Design Consultants create a sign using lighting and colors to help you earn a living 24/7.
Signs Manufacturing™ has designed over 100,000 identities for businesses. Our base team has been together since 1979.
“We prosper because of our sign. Signs Manufacturing’s unique understanding of the use of colors and light both day and night causes our business to always be the most visible. No one else could work their magic!” – the 407 club
Guaranteed Highest Quality ...
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Would you like to be seen on our SignDawgsTV™ Show?
Season 8 of the reality TV documentary series about Signs Manufacturing™ featuring the signage we create, and the customers we serve in the DFW Metroplex area of North Texas, is currently being filmed.
Co-star with William, James, Robert, and the whole SignDawgs™ crew. Every business ever featured on SignDawgsTV™ continues to operate successfully. If your business, church, or school, are interested in appearing in this project be sure to tell your salesperson so we can immediately arrange for the producers to contact you.
SignDawgsTV™ is one of YouTube's most successful series, with 2,000,000+ viewers (we've officially gone viral.) Older episodes continue to be viewed over-and-over.
This could be valuable free advertising for you.
SignDawgsTV™ debuts bi-weekly on Tuesdays at 5:00 pm.
You can view all SignDawgsTV™ episodes @ SignDawgsTV.com
Ask if you would like to tour the Sea King Productions™ Studio Building.
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