Color Combinations
When deciding on letter colors consider which direction the sign will face.
Shadows from building elements and the letters/raceways themselves can dramatically affect the daytime readability of a channel letter sign.
For signs facing East, South or West consider using a backplate in a contrasting color to break the effects of shadows.
The human eye does not discern dark blues, greens, violets, etc. These colors are "fuzzy" from a distance, making them poor marketing choices for a sign, even though they are great for a letterhead, unless you are using LetterLites™ or PinLights™ LED first-surface lighted faces. Then you will have striking signs different from all your competition.
Otherwise, light-colored lettering on dark backgrounds appear larger and are easier to read.
Letter "Return" Colors
The side (“return") should never be the same color as the face unless the letters are VERY large. The same color makes the letters very hard to read.
Usually a color close to the wall or backplate color works well.
When we design signs for you we consider all of the variables.
32,807 painted colors are available. See "PMS Colors" below.
Jewelite Trim-cap Colors
Jewelite® trim-cap is a continuous
metal strip inside a plastic covering, making the product
much more durable than all-plastic imitators, some of
which are only ¾".
Twenty "factory" colors and 32,807 painted colors are available.
Factory colors are: Black, Blue (Solid, Intense Blue, Brown, Bronze, 313 Bronze, Brushed Chrome, Chrome, Gold, Burgundy, Hi Green, Green (Solid), Hunter Green, Ivory, Metallic Silver, Orange, Teal, True Red, White, and Yellow.
Acrylic Colors
Cyro Acrylite® impact-modified
acrylic sheet has a 8,900 psi tensile strength, high
impact strength (0.63#/" of notch), a 90%
light-transmission ratio, and only a 1.49 refractive index
(Glass is 1.5.) In other words, it is stronger,
brighter, and clearer than the standard acrylic (unchanged
since about 1940) used by most sign companies because of
its lower cost.
Sometimes we use clear faces so that internal neon is visible. These are often called "Open Channel" letters. Clear faces are important in these instances so that birds do not nest in the letters.
Twenty-three "factory" colors, and 32,807 translucently painted colors are available. Factory colors are: 015 White, 048 White, Ivory, 202 Red, 205 Red, 207 Red, 209 Red, 211 Red, 218 Red, 278 Red, 406 Yellow, 407 Yelllow, 424 Yellow, Rust, Orange, Brown, 507 Green, 5127 Green, 605 Blue, 606 Blue, 607 Blue, 613 Blue, and 693 Blue.
SABIC (formally G.E.) Lexan Colors
Eleven "factory" colors, and 32,807 translucently painted colors are available.
Factory colors are: White, Ivory, 2283 Red, 2157 Red, Orange, Yellow, 2050 Blue, 2114 Blue, Brown, and Green.
3M Transluscent Vinyl Colors (for lighted signs)
Colors may vary slightly because of the computer or printer used.
    
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| Intense Magenta 3630-118 |
Pink 3630-108 |
PMS Colors
Click on the picture to examine all PMS Colors
Colors may vary slightly because of the computer or printer used.
NOTE: Custom Paint, Plastic, Vinyl, or Printed Graphics Colors
Our customers can furnish us with paint or PMS numbers, or the brand and name of paint (example: PMS 183 or Sherwin-Williams Ruby Red, and we will obtain a mixing formula free of charge. Our customer can also select exact colors from our 35,000+ color samples at no additional charge. Alternatively, our customer can provide an actual sample, 3" square minimum, of their color selections and we will run them through an exact color matching process. Exact color matching from a color sample incurs an additional charge, however.
Literature
We believe we are the only sign company that offers informative literature on signage, our "Sign Buyer's Guide" series.
Our most popular Guides are:
52 Page Brochure
44 Page Brochure
40 Page Brochure
40 Page Brochure
40 Page Brochure
40 Page Brochure
Also Available
Also Available
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104 Product Videos |
