* US Small Business Administration figures.  Assumes 20,000 cars per day – a very conservative figure for ANY business street, the national average 1.59 persons in each car, and a 10 year useful life for the sign.  ALL very conservative!

Most of the Newspaper, Television, Billboard and Radio consumers reached are not in most businesses marketing area, a 5 mile radius of their store according to the US Small Business Administration.  The actual cost of reaching a POTENTIAL consumer by these means is unknown, but much higher.

Mailing list costs were not included in these SBA figures.

Electronic LED Billboards in the DFW area run twelve (12) six-second ads in rotation, so a particular ad only is displayed 1/12 of the time.

Google AdWord's 2018 average CPC (Cost-per-click) was reported as $3.17 across all industries.  The assumption made here is that only someone who "clicks" on an ad in order to view a website is a potential consumer.  Our 20+ year experience with Google is that their raw cost-per-impression averages ^$0.148733353.  Using this number results in a $148.73 daily cost, but like Newspaper, Television and Radio they are not all actual POTENTIAL consumers.

Cars driving past any business location contain potential consumers.

* Based on the figures and assumptions above, the cost of advertising daily to the 31,800 people in the 20,000 cars above for 10 years.  Google's cost of simply having your ad shown to 31,800 people daily for 10 years totals $1,726,348.  Billboard is 1/12 coverage.