The Cost of Signage
The Most Cost-Effective Advertising You Can Do
How much would you invest to double your take-home pay?
The United States Small Business Administration (SBA) says that an LED message center sign in front of a business increases the store's sales volume 15-150%.
This is all profit; expenses are already being paid.
Even with a 50% cost-of-goods this is an increase in take-home pay of 7.5% - 75%. Most businesses do not have this high a cost-of-goods.
Deduct from this amount the $10.25 per day it costs to both purchase and operate a 6'x 12' free-standing full-color LED message center sign that is installed 20' tall, paying off the loan in 6 years. After that, only deduct about $1.00 per day.
It's Black and White; what are your current sales? Do you want the additional income? Are you willing to invest $10.25 per day?
This is probably the safest investment in the world, with the highest potential return, for a business owner to make.
"In my previous 9 years of being in business I have never had 40 customers in a day. Since you put up my Sunburst' LED Display sign I have so-far averaged 53 customers per day, but my business is still growing again."
Muhammad Faridi, MD, McAllen Medical Center, Dallas, Texas
"...they (American Red Cross) are so impressed with your company and the ROI of the signage..."
Lisa McNamara, American Red Cross
Business LED Signs
|
Advertising Medium |
Cost Per 1000 Exposures |
|
Mailer (in Envelope) |
$ 790.00 |
|
Mailer (Post Card) |
$ 380.00 |
|
Newspaper |
$ 7.39 |
|
Television |
$ 6.26 |
|
Radio |
$ 5.47 |
| Google AdWords CPC Advertising | $ 3,170.00 |
| Electronic LED Billboard | $ 17.42 |
|
Average Channel Letter Sign |
$ 0.07 |
|
Average Free-Standing Sign |
$ 0.13 |
|
Average Free-Standing w/ Electronic LED Message Center |
$ 0.39 |
* US Small Business Administration figures. Assumes 20,000 cars per day – a very conservative figure for ANY business street, the national average 1.59 persons in each car, and a 10 year useful life for the sign. ALL very conservative!
Most of the Newspaper, Television, Billboard and Radio consumers reached are not in most businesses marketing area, a 5 mile radius of their store according to the US Small Business Administration. The actual cost of reaching a POTENTIAL consumer by these means is unknown, but much higher.
Mailing list costs were not included in these SBA figures.
Electronic LED Billboards in the DFW area run twelve (12) six-second ads in rotation, so a particular ad only is displayed 1/12 of the time.
Google AdWord's 2018 average CPC (Cost-per-click) was reported as $3.17 across all industries. The assumption made here is that only someone who "clicks" on an ad in order to view a website is a potential consumer. Our 20+ year experience with Google is that their raw cost-per-impression averages $0.148733353. Using this number results in a $148.73 daily cost, but like Newspaper, Television and Radio they are not all actual POTENTIAL consumers.
Cars driving past any business location contain potential consumers.
The “Known" Costs of Advertising with Signs Manufacturing™ Built Signs
|
Advertising Medium |
Cost Per 1000 Exposures |
|
$10,000 Channel Letter Sign* |
$ 0.02 |
|
$20,000 Free-Standing Sign* |
$ 0.04 |
|
$60,000 Free-Standing w/ Electronic LED Message Center* |
$ 0.13 |
* Also assumes 20,000 cars per day – still a very conservative figure, the known National average of 1.59 people in each car, and a known 30+ year (so far) useful life for our signs. Includes our known costs of owning and operating the signs (historical electricity, insurance, property taxes where applicable, in North Texas.)
If you are located in the Dallas/Fort Worth "Metroplex" in Texas the Texas Department of Transportation has probably counted traffic in front of your new location. Go to https://trafficcounts.nctcog.org/trafficcount/ to see how many vehicles will see your signs every day! Other regions have similar information available.
The Real Eye-Opener
The Cost of Advertising for 10 Years*
|
Advertising Medium |
Cost |
| Mailer (in Envelope) |
$ 91,695,300 |
| Mailer (Post Card) |
$ 44,106,600 |
|
Newspaper |
$ 857,757 |
|
Television |
$ 726,598 |
|
Radio |
$ 634,902 |
| Google AdWords CPC Advertising | $ 367,941,900 |
| Electronic LED Billboard | $ 63,570 |
|
$10,000 Channel Letter Sign |
$ 10,000 |
|
$20,000 Free-Standing Sign |
$ 20,000 |
|
$60,000 Free-Standing w/ Electronic LED Message Center |
$ 60,000 |
* Based on the figures and assumptions above, the cost of advertising daily to the 31,800 people in the 20,000 cars above for 10 years. Google's cost of simply having your ad shown to 31,800 people daily for 10 years totals $1,726,348. Billboard is 1/12 coverage.
The Best Way To Buy Your New Sign?
Maybe you should let your signs pay for themselves.
There's no commitment necessary to see if you qualify, so talk to your Representative today and ask to get started!
To read what USA TODAY Newspaper says about the cost of signs "click" on their logo to the left.
Literature
We believe we are the only sign company that offers informative literature on signage, our "Sign Buyer's Guide" series.
Our most popular Guides are:
52 Page Brochure
44 Page Brochure
40 Page Brochure
40 Page Brochure
40 Page Brochure
40 Page Brochure
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