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Types of Outdoor Signs You Can Use to Promote Your Business

It has been documented many times that outdoor signs create over 50% of the average retail store’s business.

How big do you want that 50+% of your business to be?

1. Storefront Signs
   Usually these are the more-modern look of 3-dimensional internally lighted individual letters installed on the walls of a business; they are called channel letters. Internally lighted box signs with translucent faces are also common. All can be manufactured in many different shapes and sizes. Wall signs can also be non-electrical or lighted from an external source, some wall signs are just flat metal or wooden panels with graphics, but these types of signs do not generate as much customer traffic in most instances.

2. Blade Signs/Projecting Signs/ Under-canopy Signs
   These flag-mounted signs mount perpendicular to a building’s wall. They are helpful for pedestrians finding a business’ entrance from a sidewalk, and can be lighted or unlighted, manufactured in any shape and/or size.

3. Awnings
   Usually constructed of aluminum or metal frames and covered with canvas, translucent vinyl, or metal. The store’s name is usually displayed on the awning. Lighting is usually added to translucent awnings. Awnings promote your business and give your customers shelter as they’re entering your business.

4. Window and Door Graphics
   Vinyl window and door graphics will draw your customers attention. They advertise your services, hours, and products.

5. Window Vision
   Video projections on window glass, visible from the outside of the window, promote a business’ products and services. Because they have motion they attract a great deal of attention.

6. Sidewalk Signs
   Sidewalk signs generally have an “A” frame and the ability to change your sign, or they’re a whiteboard so you can change your message on your sign. These small signs are portable. Sidewalk signs attract pedestrian traffic’s attention.

7. Pole Signs and Pylon Signs/Billboards
   Free-standing, detached, single-pole pole signs and multi-pole pylon signs are large signs designed to be seen from a distance. They are installed close to streets. Usually they are internally lighted to increase their effectiveness. Many times they feature, or include, full-color digital electronic message center signs because full-color and moving message signs attract more attention.

8. Monument or Ground Signs
   Free-standing, detached, monument signs, sometimes called ground signs, sit on the ground and have relatively low profiles. They come in many different types of materials like brick, concrete, wood, or high-density foam. These types of signs are usually placed at an entrance to a parking lot, development, or building. They might list a single company on the sign or list a number of the tenants in a complex. Usually they are internally lighted to increase their effectiveness. Many times they include monochrome or full-color digital electronic message center signs as a part of their construction.

9. Directional signs
   These kinds of signs provide information where people can find specific businesses and entrances in a complex.

10. Vertical Advertising
    Because so much of the average consumer’s product searches involve computer searching, and because Google and others often include not only a picture of the front of a business location, but a satellite view of the store’s location, vertical advertising is becoming more popular. Lighted or unlighted large signage placed on the rooftop of a business provides additional free advertising.

11. Vehicle graphics
    Vehicle graphics increase business exposure, even when parked. When parked in proximity of the business they increase the perceived importance of the business.

12. Parking Lot/Driveway Advertising
    Durable graphics applied to the surface of a parking lot or driveway using parking-lot (durable) paints promote a business’ products and services.

Using Our Website to Learn | The Knowledge Tree^™

Your sign forms that very important "first impression" your potential customer has of your business.  Your sign must always look nearly as good as it looked the day it was installed so that you don't give potential customers a worsening impression of your business as your sign ages.

An example of our dedication to helping our customers succeed is this website. It IS the definitive source on signage information, ranked by Alexa^® in the top 0.05% of ALL websites in the world, the top 0.01% in the USA!

We call our website The Knowledge Tree™.  Online since 1997, this website is full of information regarding signs. Our database to create it requires over 8,000 pages; more information than some "encyclopedias."

The website tells you how we manufacture our signage, and why.

Knowledge Tree™ links are on the left side of every page. For instance, click our "Types of Signs" button, then pick any of our products, and explore that page's tabs and discover how we make each sign to last; including the use of CNC manufacturing, rust-proof metal, structural-steel frames, high-end automotive paint, high-impact plastics, and most importantly, sophisticated protective coatings.

Go to our "About" page and select tabs to learn about the history of Signs Manufacturing, and many other subjects.

Unsure, or unconvinced about the importance of signage to the survival and success of a business?  Click our "About" page's "Importance of Signage" tab.

Please use and enjoy this 550+ page website with over 3,000 images, the largest information resource about signs on the internet, created so you can learn about all types of signs and how you can control their affect on your image and business.  Consider "bookmarking" our site as a "favorite" for easier reference later.

We believe that if you're a knowledgeable purchaser there's a real good chance you'll become our customer.