Taking Photographs of Signs

Allow me to impart a small amount of advice.

My father was a commercial photographer; back in the day of focal-plane shutters and 4” x 5” negatives.

I observed that everything with depth to the subject, if taken outdoors, has a certain day of the year, and time, when it looks the best.  My father knew where the sun would be in relation to any subject he was hired to take an outdoors picture of; and would wait for that perfect moment.

My point is, if you are going to use your storefront in advertising, and everyone does, figure out when it looks the best.  Cameras are very forgiving now, but it can require tremendous work to photo-shop unwanted shadows and highlights out of a picture, or add them, and the picture still probably won't look natural.  Yet your storefront image is critical to your success.

Shadows and highlights are big considerations in our sign designs.  Sometimes you want shadows and highlights, sometimes you don't.

Just for the record, none of the pictures in this website are photo-shopped; except for the commercially taken drone photo of our buildings.  (Our buildings are highlighted in their photos - what used to be called "masked" in the days of hand-enlarging and developing photos.)

Bill Watson