Soften Your Image in Athens

Soften Your Signage if you Can

While it usually costs more to manufacture a rounded-corner sign than a square-edged sign, you should allow us to do so if your budget will allow. Why? Because your sales will probably improve!

In the mid-1960’s Procter & Gamble changed the labeling on their Tide® detergent. The new design eliminated the round "target" in their logo. Sales immediately dropped. They immediately redesigned the logo to add back the round "target," and sales immediately jumped back up, then increased. This revelation caused a revolution in car designs as well as everything else.

Learn from this; it is now a proven marketing fact that softer, rounded, less "sharp" logos psychologically create a more favorable impression.

When Head & Shoulders® shampoo was first being developed, samples were distributed to college students in both rectangular and rounded containers. Test results were that students loved the product in the rounded containers, but thought that the product in the rectangular bottles made their scalp itch. Have you noticed the round "swirl" in the Head & Shoulders® logo?

Visit our Showroom to compare multiple examples of signage with both "squared" and "rounded" corners and "looks." Decide for yourself before committing to a sign design that can determine the success of your business.